We provide strategic and tactical programming and marketing advice to broadcast media companies.
Our customized approach begins by getting to know you, your people and the competitive landscape.
Together, we’ll develop a marketing model and battle plan; a focused, step-by-step course of action based on station strengths, developmental opportunities, performance expectations and resources.
We’ll establish realistic short, medium and long-term goals and create an array of preemptive ‘what if’ scenario-strategies to keep your station(s) from ‘what now’ dilemmas.
Our goal is simple. Create healthy listener-based perceptual profiles through compelling content and a well-positioned products. We’ll get you the consistently strong ratings and revenue performance you want.
START FM© services menu:
Strategic positioning & planning for your station(s) and select clients.
Analysis of station and market programming.
Ratings analysis; a micro approach to data interpretation.
Talent assessment, coaching & recruitment.
Music scheduling, library building & maintenance.